The Personal Brand Lab
More than a photoshoot — a guided journey to uncover, define, and visually express the essence of your brand.
Let's fix all your identity crisis right here.
You know you need to show up online — but you're not sure how to translate who you are into images.
Maybe your brand is still forming, or maybe you're evolving and your old visuals no longer reflect the person you've become.
You want more than pretty photos.
You want clarity. Confidence. And visuals that feel like you — elevated
Welcome to the Lab.
This is where we mix intuition, strategy, storytelling, and aesthetics — to create branding that’s not just seen, but felt.
In this experience, I don’t just photograph you.
I co-create with you. We slow down to find the story, the tone, the feeling behind your brand — so when it’s time to step in front of the lens, everything aligns.
What's included
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We talk about your values, voice, story, and visual direction. Think of it as brand therapy meets creative direction.
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You’ll get a curated concept with references, tones, poses, and storytelling themes.
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Thoughtfully styled, lightly directed, and fully YOU. With wardrobe, location, and vibe planning included.
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Ready for your website, social, press, and promotions — images that make people feel connected to your presence.
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It's your choice to expand the team and add a fashion stylist and / or a hair and makeup artist to the gig. Just say the word and I'll get it organized.
Let's zoom in
WE MEET.
We begin with an in-depth conversation — not just about your business, but about you. The woman behind the brand. All the multitudes, contradictions, and universes you bring to the table. This session allows me to understand what needs to be seen, felt, and translated — so that your essence becomes the foundation of everything we create.
I CREATE.
Alongside my producer, we craft a comprehensive visual roadmap for your shoot.
You’ll receive a beautifully detailed mood board that includes: mood and storytelling direction; suggested locations; lighting and editing styles; color and fabric palettes; hero shots, supporting visuals, and detail shot list; wardrobe, hair & makeup references; props list; and any other creative notes needed to bring our vision to life. This is your moment to collaborate: suggest changes, share thoughts, or simply trust the process.
WE MEET AGAIN - IN PERSON.
Next, we meet again — ideally in your home (if you’re comfortable), or virtually.
This is where we dive into your private world: styling, accessories, props, and personal details.
We’ll create outfit combinations, photograph your selections, and choose backup options — so that on shoot day, you feel grounded and ready.
WE SHOOT.
We meet on location and bring our shared vision to life. You’ll arrive fully prepped — and we’ll take care of the rest.
From props to creative direction, everything is curated to tell your story, with elegance and intention.
All you need to do is show up — present, powerful, and open.
I DELIVER AND REFINE.
After the shoot, you’ll receive a curated gallery of edited images. But we don’t stop there: if you're not 100% in love with the final result, we continue refining until you are. This is your brand — and it deserves to feel just right.
Investment.
The Personal Brand Lab was thoughtfully designed to meet you where you are — and grow with you. Whether you’ve just taken the leap into entrepreneurship or are leading a well-established brand, this experience can be as streamlined or as expansive as your vision requires.
From an elegant, focused session — perfect to launch your website or populate a month of intentional content — to a full-scale creative production with multiple locations, a larger team, and a hard drive full of storytelling visuals, the Lab adapts to your brand’s stage and ambition.
Investment starts at $1,600 with the same end-to-end support as any other client — the only difference between packages is the amount of locations and images you take home (while you always have the option to purchase more images after the shoot).
Looking for recurring sessions to keep your brand imagery consistently fresh? Want access to the full package options? Inquire below and let’s create something beautiful together.
Here's what's been said about The Brand Lab
Not convinced yet? Totally fair — you’re probably someone who needs to see it to feel it. I’ve got you.
Here are a few past projects where you can take a look at the full process — from the first conversations, through moodboarding and creative planning, all the way to shoot day and final delivery.
A behind-the-scenes look at how the Lab comes to life.
